Tag Archives: municipal partnerships

To support our ever-growing body of expertise in this area, our firm conducted a national survey in February this year to get an overall snapshot of Naming Rights activities and practices among Canadian Municipalities. This and other information collected through the survey will be discussed in greater detail at the 3rd Annual Municipal Forum on Sponsorship on November 7, 2013 at the Grand Hotel and Suites in Toronto.  Here are some key findings from the survey:

Survey Respondents Overview

A total of 41 Surveys were completed. Responding municipalities included those from Alberta, British Columbia, Manitoba, New Brunswick, Ontario, Prince Edward Island and Saskatchewan. Ontario had the highest representation at 21 responses, with [...]

We all know that municipalities are facing relentless pressure to “do more for less” and increasingly, they are turning to various forms of corporate sponsorships and advertising as sources of non-tax revenue.

Our company’s research and consulting work with several municipalities in this area has shown us that implementing these programs has proven to be more complex than planned as municipal staff deal with a risk-averse culture, limited resources, skeptical community stakeholders and even an unresponsive business community. Some of the key challenges include:

  • How do we take a strategic versus a fragmented approach toward corporate revenue development?
  • How do we structure a program that leverages our assets effectively?
  • How do we strike a [...]

The City of Ottawa officially launched its  its Community Champions (Municipal Sponsorship) Program today.

Our firm played a key role in valuating their municipal assets and developing the overall strategy that was ultimately approved by City Council. We are now engaged in a five-year contract to help them achieve their revenue objectives.

The most important thing that we realized when we were developing the City’s strategy was the number of transactions that most municipalities have every day with its citizens and the opportunities that this presents for businesses to build relationships with various audiences where they live, work and play. Here are a few examples:

In the City of Ottawa…

  • At least 32,500 [...]