Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”.
Your brand is not just a logo – it is what people think of you – your reputation. A lot of organizations engage in revenue-building activities without giving a second thought to what kind of organization their prospects are buying into. If I am going to consider joining your association, investing in exhibit space, sponsoring an event or even donating for an activity, I want to know that I’m associating myself with an organization that is viewed as relevant (and valuable) to my customers or colleagues. Continue reading “Branding for Dollars”