I provide consulting, training and speaking services through my consulting firm, the Centre of Excellence for Public Sector Marketing (CEPSM) in the following areas of specialization:
Strategic Marketing Planning
This service is ideal for any organization that wants to take a more structured approach towards its overall branding, positioning and business operations and/or is considering taking a new program or service to market and is looking for expert advice on establishing an effective strategy and implementation plan.
Revenue Generation Assessment
This service is ideal for organizations that want an unbiased, 360 assessment of their revenue-based programs (i.e. membership, advertising, corporate partnerships, etc.) and expert advice on strategic directions and best practices in public sector / not-for-profit revenue generation.
Sponsorship Program Development
This service is ideal for any organization that wants to take a more professional approach towards its sponsorship program and needs help in identifying and determining the value of their sponsorship assets or assistance in positioning, marketing and pitching their program to potential sponsors.
Sales Planning and Execution
This service is ideal for organizations that want to take a structured, professional approach towards promoting and selling their products and/or individuals that want to fine tune their personal selling skills.
This service is ideal for any organization that wants to take a strategic approach towards identifying and prioritizing marketing partners, recruiting and negotiating agreements, activating partnerships and measuring partnership performance.
Face-to-Face / Experiential / Exhibit Marketing
This service is ideal for any organization that wants to implement a face-to-face marketing program and would like to make the most from their investment. Services include exhibit / event planning, effective boothmanship and performance measurement.
For a complete list of CEPSM’s areas of specialization, visit www.cepsm.ca