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The Bottom Line

The Bottom Line

Fresh perspectives from Bernie Colterman on achieving more through marketing partnerships, sponsorships and strategic revenue development.

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Resources

My Recommended Resources

  • Strategic Cooperative Marketing Model
  • Sponsorship Planning Overview
  • Sponsorship Presentation – The End of the Road for Sponsorships
  • Winning Over the Public with Naming Rights and Title Sponsorships
  • Re-Thinking Your Association Sponsorship Model
  • Municipal Marketing

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