Free Resources
- Strategic Cooperative Marketing Model: Sponsor_Strategic_Cooperative_Marketing_Model_8.5×11
- Sponsorship Planning Overview: Sponsor_Sponsorship Planning Model
- Sponsorship Presentation – The End of the Road for Sponsorships: Sponsor_AFP_EndoftheRoad_Sept2009.pptx
- Winning Over the Public with Naming Rights and Title Sponsorships Winning Over the Public with Naming and Title Sponsorships_Oct18-2011
- Re-Thinking Your Association Sponsorship Model
Publications and Workbooks
- Municipal Marketing: Article_Making the Case for Municipal Marketing