According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th annual conference on May 30-31, 2017 in Ottawa. MARCOM Annual Conference is produced by the Centre of Excellence for Public Sector Marketing as a means of helping to advance marketing and communications in the nonprofit and public sectors. Continue reading “All You Have is 8 Seconds”
According to the Sponsorship Marketing Council of Canada, preliminary results of the Canadian Sponsorship Landscape Study show that municipalities are now attracting 11.4% of the sponsorship investment in Canada. That’s more than arts, cause and education. The municipal sector has grown from “not on the radar” to a major player in the sponsorship market over the course of the last few years. Continue reading “Municipalities are Changing the Sponsorship Landscape”
Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”.
Your brand is not just a logo – it is what people think of you – your reputation. A lot of organizations engage in revenue-building activities without giving a second thought to what kind of organization their prospects are buying into. If I am going to consider joining your association, investing in exhibit space, sponsoring an event or even donating for an activity, I want to know that I’m associating myself with an organization that is viewed as relevant (and valuable) to my customers or colleagues. Continue reading “Branding for Dollars”