Municipalities are Changing the Sponsorship Landscape

photo_pepsicentreAccording to the Sponsorship Marketing Council of Canada, preliminary results of the Canadian  Sponsorship Landscape Study show that municipalities are now attracting 11.4% of the sponsorship investment in Canada. That’s more than arts, cause and education. The municipal sector has grown from “not on the radar” to a major player in the sponsorship market over the course of the last few years. Continue reading “Municipalities are Changing the Sponsorship Landscape”