Naming rights for municipal facilities are increasing significantly across the country. While it’s important to generate much needed revenue, municipalities also need to consider the impact that the “fit” plays in community support for naming rights initiatives.
According to the Sponsorship Marketing Council of Canada, preliminary results of the Canadian Sponsorship Landscape Study show that municipalities are now attracting 11.4% of the sponsorship investment in Canada. That’s more than arts, cause and education. The municipal sector has grown from “not on the radar” to a major player in the sponsorship market over the course of the last few years. Continue reading “Municipalities are Changing the Sponsorship Landscape”