For anyone who’s involved in sponsorship or partnership development, marketing plays a critical role in the success of any of these initiatives. Without an understanding of who your customers are and the the value of your brand, how can you possibly articulate a “value proposition” to potential sponsors or partners?
Whether you are a “newbie” or a seasoned veteran, MARCOM, June 9-11, 2010 at the Hilton Lac Leamy in Gatineau is Canada’s only national education event geared exclusively to the unique needs of the public and not-for-profit sectors. Now in its 12th year, MARCOM covers a wide range of topics from research and branding to integrated marketing communications and [...]