On October 17th, my firm had the pleasure of hosting the first-known Municipal Forum on Sponsorship in Toronto where a broad cross section of municipalities were represented at the one-day Summit. I was really pleased to present many of the strategies we used to develop the City of Ottawa’s Sponsorship and Advertising Program (which we are now implementing on behalf of the City). Here are a few key findings from the one-day program.
- There is a wide range of adoption levels for sponsorships as a revenue generation model for municipalities. Some municipalities such as Whitby, ON have taken a very active approach towards naming rights, program sponsorships and other corporate partnering [...]