Category Archives: Revenue Generation

On April 24-25, 2013, I’ll be conducting a two-day Designing and Selling Your Sponsorship Program workshop in Toronto. For sponsorship “newbies”, this workshop covers the complete process of developing a sponsorship program from the ground floor up and for the seasoned professional, it provides a whole new way of looking at your sponsorship program.

One of the most common issues I typically address at this workshop (now in its 8th year) is how do public and not-for-profit organizations ensure that there is a strong level of buy-in for the sponsorship program from staff, management, politicians, stakeholders and the community served.  One of the most effective buy-in tools you can use [...]

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On October 17th, my firm had the pleasure of hosting the first-known Municipal Forum on Sponsorship in Toronto where a broad cross section of municipalities were represented at the one-day Summit.  I was really pleased to present many of the strategies we used to develop the City of Ottawa’s Sponsorship and Advertising Program (which we are now implementing on behalf of the City).  Here are a few key findings from the one-day program.

  • There is a wide range of adoption levels for sponsorships as a revenue generation model for municipalities. Some municipalities such as Whitby, ON have taken a very active approach towards naming rights, program sponsorships and other corporate partnering [...]
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