Category Archives: Rant

In our work with organizations seeking sponsorship dollars, often we hear the phrase “let’s charge them more because they’re a big company and have lots of money”.  When I hear this, I cringe. The first question I ask is “if you went into a store and the sales person first asked you how much money you made and then charged you more because you were a higher wage earner, what would be your reaction?”

Simply stated, if you are considering and/or currently doing this, you need to stop because you’re hurting yourself and the entire industry.  Sponsorship pricing needs to be based on a number of factors including, but not limited [...]

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All too often, government departments or agencies ask us to find them corporate dollars to support a specific initiative. Usually, we respond with the question “why do you think a company should invest in this initiative”? And too often, there is not a response that inspires confidence.  The predominant thinking that companies have “pots of money” to throw at government campaigns could not be further from the truth, especially in today’s tight economy where a company’s bottom line is the main focus.

If government organizations are looking to for companies to invest in their marketing, communications or program / service delivery initiatives, they have to be prepared to give something back [...]

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