Category Archives: Marketing (General)

In an era where government and not-for-profits need to be more strategic than ever in the way they conduct their daily operations, they still have a long way to go to realize the true benefits of marketing as a core business function, according to the Centre of Excellence for Public Sector Marketing (CEPSM) who has been tracking marketing practices in these sectors since 2006.

In today’s economically challenged environment, most government and not-for-profits are still operating with the same traditional models and these are simply not working anymore. And with the need for increased efficiency, accountability and transparency in all sectors, along with a requirement to [...]

Leave a comment

In my last article, I talked about the importance and role of marketing in the public and not-for-profit sectors. This is especially important in today’s turbulent times when we all have to work smarter to “weather the economic storm”. Marketing provides a business-oriented focus for any organization as well a rational framework for setting priorities and communicating with greater impact.

For anyone in these sectors that is serious about delivering programs, services and campaigns more effectively and standing out from the rest of the pack, MARCOM 2009, June 2-4 at the Pearson Convention Center in Brampton, Ont. is a “must attend” conference. Now in its 11th year, MARCOM addresses [...]

Leave a comment

Too often I meet professionals from public sector organizations who tell me that they are not involved in marketing or point out to me that marketing is all about “promotion”. The fact is, if you are involved with delivering programs or services to customers, improving public health, safety or the environment, increasing compliance with laws, improving customer satisfaction, decreasing service delivery costs, increasing revenue or engaging citizens or stakeholders, you’re likely involved in marketing.

Simply stated, marketing is a process for working smarter. It provides an organized approach to adopting a customer-centered focus, determining who is most likely to respond to your offerings and communicating with them in compelling language that [...]

Comments(3)