In my last article, I talked about the importance and role of marketing in the public and not-for-profit sectors. This is especially important in today’s turbulent times when we all have to work smarter to “weather the economic storm”. Marketing provides a business-oriented focus for any organization as well a rational framework for setting priorities and communicating with greater impact.
For anyone in these sectors that is serious about delivering programs, services and campaigns more effectively and standing out from the rest of the pack, MARCOM 2009, June 2-4 at the Pearson Convention Center in Brampton, Ont. is a “must attend” conference. Now in its 11th year, MARCOM addresses the latest trends, strategies and best practices for marketing in the public and not-for-profit sectors. And it’s a great opportunity to learn how like-minded professionals from across Canada are using marketing to improve their organizational processes.
I’m particularly excited about MARCOM this year. As a starting point, it’s the first time in MARCOM’s history that the event will be held outside the nation’s capital. This is in response to the tremendous feedback we’ve received from our colleagues from the GTA who want to see the conference closer to home. This is especially timely this year as many communities in the GTA have been hit hard by the economic crisis and they will truly benefit from MARCOM’s keynotes, conference sessions, roundtables and networking events.
The second reason I’m thrilled is the great diversity we have in our conference content this year which will cover a wide range of marketing issues. The Opening Keynote will feature Arlene Dickenson, CEO, Venture Communications and “Lady Dragon” on CBC’s Dragon’s Den who will dispel myths about marketing being a discipline solely for the business sector. On the second day, Rahaf Harfoush, Social Media Expert and Member of Obama’s New Media Team will discuss how social media was used to propel the US President to the White House.
Last but not least, I’m extremely pleased to be launching Canada’s first Advanced Sponsorship Planning Workshop as part of MARCOM’s Pre-Conference program. This one-day workshop will explore more advanced concepts related to Sponsorship Marketing and how the not-for-profit and public sectors can maintain or grow their corporate revenues during tough economic times.
I hope you’ll take the opportunity to attend this year’s conference. For more information please check out the conference details at MARCOM.