Over the past few weeks, I’ve had the opportunity to review several industry reports related to the financial mess we’re in and the message is pretty much the same – we’re in for some nasty business until things turn around (with time frames for turn-around ranging from 6 months to 5 years).
One thing I’ve noticed in an alarming number of the reports, is that members of many industry associations and other not-for-profits are anticipating minimal impact (5%-10% decrease in corporate revenues) from the economic fallout and I find this a scary thought. My fear is that these organizations that think that its “business as usual” are going to be in for a rude awakening over the next 6-12 months when corporate support for their activities takes a nosedive, and many will be in too deep to survive the drop in revenue.
So my advice to any organization that relies on corporate marketing or donation dollars is to adopt pro-active practices TODAY to ensure that your organization is “battle ready” for any curves that might be thrown your way over the next year. Even if the doom and gloom scenario doesn’t transpire, you’ll still benefit from being a leaner, smarter and more responsive organization.
To help organizations adjust their strategies to the new reality, the staff at CMG Canada have put together some key strategies to help our core audience maintain a positive revenue flow during these unprecedented times. On February 24th, we’ll launch the first of three webinars aimed at providing the strategies, tools and best practices for organizations that want to protect and/or diversify their revenue streams. Here’s a run-down of the upcoming webinar program:
Strategies for Sponsorship Success in an Economic Downturn
(February 24, 1:30 PM EST)
This session will explore how the economic climate is impacting sponsorships and what you must do to adopt to the “new economy”. It will also discuss the importance of maintaining a strong brand in this market, how you can leverage your brand to maintain your relevance to corporate sponsors and core tactics for keeping your current sponsors engaged.
Leveraging Your Organizational Assets to Provide More Value to Your Corporate Partners
(March 3, 1:30 PM EST)
This session will examine how you can leverage your audience to find new prospects, how to identify, package and position your complete inventory of assets to appeal to changing corporate priorities and how to customize your investment packages to respond to specific prospect needs.
Promoting and Selling Your Corporate Programs
(March 10, 1:30 PM EST)
This session will explore how to sell smarter in a tough economic climate by demonstrating how to create compelling promotional collateral, how to position your opportunity in a language that business understands and how to overcome the inevitable “we’re reviewing all of our marketing expenditures” objection.
Each webinar is 90 minutes and can be viewed by as many persons as you can fit around your computer screen. Each session will also include worksheets to help you to develop your own plan. To register for the upcoming webinar program, please go to CMG Canada and click on Events and Workshops.