Category Archives: General

One of the most common questions I get asked is “is there another word for sponsorship”?  In previous postings (Anyone Know Another Word for Sponsorship?2009/05/07 and Update on Another Word for Sponsorship 2009/08/12), I’ve discussed the notion of Strategic Cooperative Marketing (SCM) as a means of articulating the essence of effective sponsorship marketing. Since my last posting on the issue, we’ve created an SCM Model that demonstrates the complexity of the sponsorship environment and the elements that must come together in order for an effective, long-lasting exchange to take place between the seller (sponsee) and the buyer (sponsor).

Increasingly we find ourselves minimizing the use of the word [...]

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Municipalities are increasingly turning to sponsorship, advertising, naming rights and other forms of corporate support as a means of creating new revenue streams. However, many municipalities are not equipped to deal with the unique challenges associated with implementing these programs in a highly political and public environment.

I’m pleased to announce that my firm (Centre of Excellence in Public Sector Marketing – CEPSM) and The Sponsorship Report have teamed up to present the first known Municipal Forum on Sponsorship to directly tackle the key issues involved with implementing a successful municipal sponsorship program. The one-day workshop will be held on October 17, 2011 at the Grand Hotel & Suites in [...]

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I’m pleased to announce an exciting new webinar series that the Centre of Excellence for Public Sector Marketing is launching in conjunction with Action Strategies to help not-for-profit organizations take a more strategic approach towards their operations. In today’s environment, associations need to work smarter than ever to rise above the “clutter” and achieve their goals. The Webinar Series covers almost every key facet of marketing in a non-profit environment. Individual learning sessions include:

  1. Branding for Associations (February 8, 2011)
  2. Building a Solid Reputation by Maximizing Your Public Relations and Earned
  3. Media Potential (February 23, 2011)
  4. Corporate Revenue Potential: Taking a Marketing Approach (March 9, 2011)
  5. Social Media Marketing – Magnify your organization’s online presence [...]
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