Cracking the Municipal Code on Sponsorship

Now that summer is closing in fast, it’s time to register for the Municipal Forum on Sponsorship on October 25th at the Grand Hotel and Suites Toronto.

Now in it’s 7th year, the Forum is the definitive source of information for sponsorship in this sector, which has grown substantially in the past number of years.

Here are 5 Reasons You Should Attend this Year:

1. You Receive the Most Up-to-Date Information on Sponsorship and Advertising in the Municipal Sector.

Sponsorship is constantly changing and you need to be kept up-to-date on how these changes can impact your program. At the Forum, you will learn about the most recent developments in this industry sector and stay on the leading edge of trends and best practices. For example, learn what’s driving sponsorship value today over more traditional models.

2. Hear from Industry Practitioners

Learn how other municipalities are tackling major issues that impact their programs. Plus, Nora Bertram-Romero, Corporate Marketing and Communications, will discuss how the City of Windsor leveraged major city celebrations like Canada 150 and Windsor 125 to kick-start the city’s sponsorship initiatives.

3. Meet Peers from Across Canada

Previous editions have attracted participants from across the country, making it a truly national gathering of professionals in the municipal sector. Through breakout groups and discussions, learn how these professionals are addressing sponsorship initiatives in their communities and how you might apply their ideas back to yours.

4. Get Real Time Case Studies

Learn what’s working today. You will hear case studies involving current sponsorships in the municipal sector and get the inside scoop on what’s driving these deals.

5. Leadership from an Industry Expert

As Managing Partner at the Centre of Excellence for Public Sector Marketing, I have spent over 15 years recruiting sponsors for municipalities and in the last year, have achieved over $3 million in naming rights revenue alone. Simply stated, I have a good understanding of sponsorship in the municipal sector and will share my experience through topics such as The Art of the Naming Rights Deal, Asset Inventory Development, How to Conduct Discovery Sessions with Sponsors and How to Prepare Proposals as well as How to Prepare RFP’s for Sales Contractors. Refer to Sponsorship Week for full details.

Sponsorship is evolving at an astonishing rate, so even if you have attended previous Forums, you will benefit from hearing about the latest tools and strategies to secure corporate sponsorship marketing dollars. Municipalities, both large and small, will pick up relevant and appropriate tips and ideas.

Do you have a sponsorship story or best practice to share? Contact me at and we’ll do our best to get you onto the agenda.

Save Money on Registration! Gain access to the VIP registration pages to receive significant discounts by using the code SWVIP2017.

Register Today for Canada’s premier, longest running workshop geared to sponsorship in the municipal sector!