I have been working on a number of Naming Rights strategies this year, from municipalities to sports fields and I can’t tell how effective a good name is from both a “fit” and a memorability perspective. A good name makes good common sense to everyone, especially the user. A poor name can have you remembering for all the wrong reasons.
Here are a few names that made me laugh and I thought they would inject some humor into your day.
- Automated Group Technology Stadium – West Midlands, England
- Bojangles Coliseum – Charlotte, NC
- Smoothie King Centre – New Orleans, Louisiana
- Pirelli Stadium – Staffordshire, England
- Curly Wurly Arena- Birmingham, England
- Star Bar Stadium – Manchester, England
- Kit Kat Crescent – North Yorkshire, England
- Dick’s Sporting Goods Park – Commerce City, Colorado
- Paul’s Pizza Stadium – New York, NY
- Totally Wicked Stadium – St. Helene’s, Wash.
- Neuroscience Group Field – Fox Cities, Wisconsin
- KFC Yum Centre – Louisville, KY
You can see why the name is so important. One can also see why different companies are jumping on the bandwagon – naming rights are a great way to increase your profile in a marketplace, among other reasons for investing in naming rights in the first place.
The bottom line is that naming rights have evolved into a legitimate vehicle for achieving multiple objectives.