What’s in a Naming Rights Name?

I have been working on a number of Naming Rights strategies this year, from municipalities to sports fields and I can’t tell how effective a good name is from both  a “fit” and a memorability perspective. A good name makes good common sense to everyone, especially the user. A poor name can have you remembering for all the wrong reasons.

Here are a few names that made me laugh and I thought they would inject some humor into your day.

  • Automated Group Technology Stadium – West Midlands, England
  • Bojangles Coliseum – Charlotte, NC
  • Smoothie King Centre – New Orleans, Louisiana
  • Pirelli Stadium – Staffordshire, England
  • Curly Wurly Arena- Birmingham, England
  • Star Bar Stadium – Manchester, England
  • Kit Kat Crescent – North Yorkshire, England
  • Dick’s Sporting Goods Park – Commerce City, Colorado
  • Paul’s Pizza Stadium – New York, NY
  • Totally Wicked Stadium – St. Helene’s, Wash.
  • Neuroscience Group Field – Fox Cities, Wisconsin
  • KFC Yum Centre – Louisville, KY

You can see why the name is so important. One can also see why different companies are jumping on the bandwagon – naming rights are a great way to increase your profile in a marketplace, among other reasons for investing in naming rights in the first place.

The bottom line is that naming rights have evolved into a legitimate vehicle  for achieving multiple objectives.


Later, BC

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