Whether you are recruiting new members, seeking sponsorship or selling exhibit space at an event, the value of your brand has a huge impact on how people perceive your efforts and respond to your “ask”.

Your brand is not just a logo – it is what people think of you – your reputation. A lot of organizations engage in revenue-building activities without giving a second thought to what kind of organization their prospects are buying into. If I am going to consider joining your association, investing in exhibit space, sponsoring an event or even donating for an activity, I want to know that I’m associating myself with an organization that […]

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This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide they want to invest in your project, whether it be a program, an event sponsorship or a naming right.

I have a Naming Right being approved for a municipality at the end of the month for $600,000 over 15 years and it has taken over two years to get it to this point. I also have five (5) other Naming Rights being approved for a non-profit corporation over the next few weeks. The average amount of time to get them on board has been about nine (9) months […]

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There has been much controversy this past week on the appropriateness of corporate sponsorship to support the construction and operation of a Visitor Education Centre at Vimy Ridge in France.

First, some context with some help from Wikipedia: The Battle of Vimy Ridge was a military engagement fought in the Nord-Pas-de-Calais region of France, during the First World War. The objective of the Canadian Corps was to take control of the German-held high ground along an escarpment at the northernmost end of the Arras Offensive. The Canadian Corps captured most of the ridge during the first day of the attack. The town of Thélus fell during the second day of the […]

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