Municipalities are increasingly turning to sponsorship, advertising, naming rights and other forms of corporate support as a means of creating new revenue streams. However, many municipalities are not equipped to deal with the unique challenges associated with implementing these programs in a highly political and public environment.
I’m pleased to announce that my firm (Centre of Excellence in Public Sector Marketing – CEPSM) and The Sponsorship Report have teamed up to present the first known Municipal Forum on Sponsorship to directly tackle the key issues involved with implementing a successful municipal sponsorship program. The one-day workshop will be held on October 17, 2011 at the Grand Hotel & Suites in Toronto.
Workshop content will focus on the many challenges that municipalities face in identifying, determining the value and packaging municipal assets; getting buy-in from Council, staff and the public; promoting and selling municipal assets and creating a cost-efficient infrastructure to implement and manage the program.