CEPSM Launches Marketing Webinar Series for Association Sector

I’m pleased to announce an exciting new webinar series that the Centre of Excellence for Public Sector Marketing is launching in conjunction with Action Strategies to help not-for-profit organizations take a more strategic approach towards their operations. In today’s environment, associations need to work smarter than ever to rise above the “clutter” and achieve their goals. The Webinar Series covers almost every key facet of marketing in a non-profit environment. Individual learning sessions include:

  1. Branding for Associations (February 8, 2011)
  2. Building a Solid Reputation by Maximizing Your Public Relations and Earned
  3. Media Potential (February 23, 2011)
  4. Corporate Revenue Potential: Taking a Marketing Approach (March 9, 2011)
  5. Social Media Marketing – Magnify your organization’s online presence (April 12, 2011)
  6. Determining the Value of Your Sponsorships and Commercial Partnership
  7. Assets (June 22, 2011)
  8. Webinar in August – TBA
  9. Membership Marketing (September 27, 2011)
  10. Improving Your Selling Skills (October 20, 2011)
  11. Taking a Marketing Approach to Government Relations and Advocacy (November 10, 2011)
  12. Implementing and Measuring Low Cost Integrated Marketing Campaigns (December 6, 2011)

The first session, “Branding for Associations: Why it has become invaluable” will take place on February 8th. Don’t miss out on the association educational opportunity of 2011. Visit http://cepsm.ca/services/associations-training/webinar-series/ at www.cepsm.ca for more details.


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