Further to my last post ‘It’s Probably Time to Re-Vamp Your Sponsorship Program’ why don’t you take a short quiz and see where you stand?
7 Signs You Need to Re-Think Your Sponsorship Program
You may want to re-vamp your sponsorship program if:
[ ] The biggest innovation you’ve made is the introduction of the Platinum level to your generic Gold, Silver and Bronze packages;
[ ] You have difficulty explaining to a prospect how your sponsorship offering is going to help them achieve their business objectives;
[ ] You aren’t sure how to respond when a sponsor or prospect tells you they’ll be allocating most of their money to social media marketing;
[ ] You are not leveraging social media to engage your audiences and build sponsor visibility;
[ ] You’re struggling with how to identify new prospects or how to expand your sponsorship program;
[ ] You’re not really sure what it means to “activate” a sponsorship;
[ ] Your revenue is decreasing each year and your best excuse is “the economy”.
If you’ve checked at least two, you’d derive some benefit from attending one of my workshops: Designing Your Sponsorship Program and/or Selling Your Sponsorship Program being held in Toronto and Ottawa this fall. These workshops are designed to bring you up to speed with the latest trends in sponsorship marketing and provide you with the strategies and tools to grow your sponsorship revenue, even in these challenging economic times. Take either workshop to refine your skills in a specific area, or take both workshops to learn a whole new approach to designing and implementing a successful sponsorship program!