I want to take this opportunity to tell my many non-profit and professional association subscribers about one of the most important educational events of the year for these sectors.
Now in its 12th year, MARCOM, June 9-11, 2010, Hilton Lac Leamy, Gatineau is Canada’s premiere educational forum for public sector and not-for-profit marketers and communicators. I’ve been involved with the event for over 8 years and view it as a “must attend” for any not-for-profit organization that wants to take a more strategic, marketing approach towards their business.
And why is attending MARCOM so important? It’s because marketing is at the heart of any effective sponsorship or revenue-based program and most organizations that struggle with these areas often do so because of of a lack of marketing orientation towards the programs and services they deliver and the audiences they serve.
MARCOM is unique from any other learning and networking event in Canada. Its content is designed specifically to help non-profit organizations and professional associations build brand and organization equity, leverage resources, strengthen communications capabilities and take a more strategic approach towards revenue generation.
At this year’s event, you will hear Canada’s top marketing experts provide insights on key issues that are relevant to the not-for-profit environment:
- Mitch Joel (Twist Image) will unravel the fascinating world of New Media, Consumer Generated Content and Social Media and show you how these marketing touch points are creating conversations where the results are staggering and loyalty is off the charts;
- Terry O’Reilly (CBC Radio) will examine what makes the great advertising campaigns tick and provide the inspiration and the tools, to produce great ads that will pierce through the media clutter, get noticed, and resonate completely;
- Mike Kujawski (Centre of Excellence in Public Sector Marketing) will discuss how to take a strategic approach to enhancing and opening up communication channels with target audiences through the use of contextually relevant social media tools and applications;
- Stephanie Smith (SFS Enterprises) will explore successful membership programs and key trends to marketing to new members / supporters;
- Linda Williams (Brown Communications) will discuss how to build your brand from the inside out;
- Marilyn Goodwin (CBC / Radio Canada will explore the impact of “mobile only” households on research and marketing;
- Linda Smith (Maple Leaf Foods) will provide you with a unique perspective of the power of authenticity in crisis communications and concrete lessons learned from the Maple Leaf crisis;
- Claude Leger (OSL Communications) will discuss how to connect your cause with corporate brands in meaningful ways;
- Guy LaFlamme (National Capital Commission) will describe how to combine educational activities, multi-sensory experiences, new technologies and interactive platforms to take your event to the next level;
- Jim Mintz (Centre of excellence in Public Sector Marketing) will show you how to develop a results-oriented social marketing campaign.
I’m also pleased to tell you that I will be launching a one-day, pre-conference workshop called the Essential Selling Skills Bootcamp that will take you through a strategic approach to selling your sponsorship programs more effectively;
In addition to the above, there will also be a great line-up of Roundtable Sessions where you can share ideas with your peers from across Canada on key issues affecting the sector.
I encourage you – Don’t Miss Out on the #1 educational opportunity of the year for the not-for-profit sectors! You can get more information by visiting www.marcom.ca or calling (613) 731-9851 ext. 28 today for more information.