For anyone who’s involved in sponsorship or partnership development, marketing plays a critical role in the success of any of these initiatives. Without an understanding of who your customers are and the the value of your brand, how can you possibly articulate a “value proposition” to potential sponsors or partners?
Whether you are a “newbie” or a seasoned veteran, MARCOM, June 9-11, 2010 at the Hilton Lac Leamy in Gatineau is Canada’s only national education event geared exclusively to the unique needs of the public and not-for-profit sectors. Now in its 12th year, MARCOM covers a wide range of topics from research and branding to integrated marketing communications and the latest trends in social media. The real bonus is that you get to hear what your peers from across the country are doing.
I’m pleased to be presenting two sessions at this year’s forum:
June 9 – Essential Selling Skills Boot Camp – this new one-day intensive workshop is designed for anyone that wants to learn and practice proven techniques for implementing a successful sponsorship or corporate sales program. It will provide practical strategies and tools to help you sell smarter and increase your “win” rate.
June 10 – The Anatomy of a Successful Partnership Initiative – This session will examine the essential steps to implementing successful corporate partnership initiatives in a government setting with a particular focus on getting internal buy-in for these initiatives.
I think the late Peter Drucker summed it up nicely when he said “the job of marketing is to make selling unnecessary”. Having done both extensively in my career, I’m convinced that when the two are integrated, success is usually not far behind.
For more information on MARCOM and to take advantage of the very attractive Early Bird pricing, visit www.marcom.ca