Announcing CMG’s Fall Line-up of Workshops

I’m pleased to announce my Fall line-up of workshops – all aimed at maximizing results through  Sponsorships and other forms of Corporate Partnerships.

Now in our 5th year, these workshops are unique from any others in the Canadian marketplace in so much that they focus on a step-by-step process (how to do it) rather than the usual “show and tell” that doesn’t really tell you how to apply lessons learned to your own environment.  Every workshop includes a Workbook that participants use to develop their own Action Plan that they can implement once they return to the office.

A central theme at all workshops this Fall will be how the changing dynamics of marketing are impacting our strategic approach towards sponsorships and partnerships. Core topics will include how we adapt our programs in a tight economy and the shift to using sponsorship activation strategies to deliver value to the customer.  We’ll also introduce new ways to determine the value of web-based visibility benefits.

Our Fall Line-up includes:

  • Designing and Selling Your Sponsorship Program – A two-day workshop ideal for anyone that wants to take a professional, structured approach towards implementing a successful sponsorship program.
  • Advanced Sponsorship Planning – Designed for professionals with a minimum of 3 years experience, this workshop focuses on more advanced concepts of sponsorship marketing.
  • Revenue Generation Boot Camp – This workshop is ideal for member-based organizations that want to maximize revenues from various corporate streams such Sponsorships, Affiliate Programs, Web and Print Advertising and provides a strategic approach towards overall revenue development.
  • Taking a Strategic Approach to Corporate Engagement as an Integral Part of Your Marketing Communications- Designed for public sector professionals that want to leverage corporate partnerships as a means of reaching and influencing audiences.

Seating is limited for each workshop to allow for maximum face time with participants. Every workshop includes a 30-minute follow-up consultation where you can receive feedback on your specific challenges. For full information on each of the above workshops, please visit CMG Canada.

I look forward to seeing you this Fall!



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