As you know, marketing in one format or another, has been in existence for a long time. It evolved from the simple trade era where raw resources were exchanged, through the mass production and sales eras to the emergence of the marketing department and marketing company era where business realized that they exist to meet the needs of customers and that everyone in the company has a role in delivering value to these customers. This modern era of marketing likely began in the mid-20th century when competition for marketplace share increased and companies had to work harder to sell their products to consumers; and is still very […]