The two most common questions I get asked in my sponsorship workshops and consulting work are “How do I determine the value of my sponsorship property?” and “How do I get top (optimal) dollar for my sponsorship opportunities?”

The short answer is that you get optimal value (and revenue) by presenting the right proposal to the right potential sponsor (prospect) at the right time.

The longer answer is that the more relevant you are to a prospect, the more likely they are to see your opportunity as one that they are willing to invest top dollar for because they clearly see the value at several levels. So, in identifying top prospects who [...]