This is a question I get asked all the time. The short answer is: as long as it takes for the prospect to decide they want to invest in your project, whether it be a program, an event sponsorship or a naming right.

I have a Naming Right being approved for a municipality at the end of the month for $600,000 over 15 years and it has taken over two years to get it to this point. I also have five (5) other Naming Rights being approved for a non-profit corporation over the next few weeks. The average amount of time to get them on board has been about nine (9) months […]