“Nuggets” from AFP Toronto Congress

I recently spoke at the AFP Toronto Congress on two topics including the Evolving Nature of Sponsorship as well as Taking Control of Your Organization’s Brand. Of course, both are undoubtedly connected to raising more money for your organization. More than ever, companies are looking to associate  themselves with a brand that resonates well with their customers; so having a powerful brand is one of the first steps to increasing revenue from sponsorships as well as other fundraising initiatives.

After the conference,  I saw a great article from Paul McKay, CAE that summed up key Take-Aways from the AFP Toronto Congress and I wanted to share them.  You’ll note that I am listed in # 7 on his list of important trends that he picked up from the event.

I would like to take this opportunity to wish everyone a happy and safe holiday season and look forward to great things in 2018! Also, remember to be kind to one another!

Cheers, BC

The Downside of the Re-Naming of the Air Canada Centre

On one hand, I’m pleased that MLSE was able to cement a deal for $800,000,000 with Scotiabank for the 20-year naming rights to the formerly named Air Canada Centre (ACC). The deal speaks volumes about the importance of connecting with existing or potential customers on their turf and legitimizes sponsorship as a vehicle to get this done. It also shows the importance that companies place on branding and how competitive it is in getting in the hearts and minds of Canadians.

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