Anyone who attends my workshops knows my thinking on this – the gold, silver, bronze sponsorship package “metal levels” are dead. The days when a company buys into a prepackaged sponsor benefits plan are becoming a thing of the past, yet I’m amazed at the number of organizations that continue to offer these packages as the greatest thing since sliced bread.

I recently completed an assessment of an organization’s sponsorship program and the most innovative thing they had done in the last 5 years was to add a new “titanium” level to their gold, silver, bronze, sponsorship program. Overall, they had approximately 12 levels of sponsorship with each level separated […]