There has been much discussion on the use of content marketing to drive audience engagement and ultimately business. Based on what I’ve seen, this is the big marketing trend for 2016.

Brian Clark, Founder & CEO, Rainmaker Digital succinctly describes content marketing as “creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.”

Examples of content marketing include:

  • A grocery retailer providing free weekly recipes and cooking tips using ingredients from […]