Recently our firm played a role in helping to secure naming rights for two municipal facilities – one in Ottawa, Ontario for an initial 15 year term for $1.45 million and the other in Burlington, Ontario for $1,360,000 over 20 years. In both cases, we worked closely with each municipality to identify and determine the value of naming rights assets as well as package naming rights benefits into an offering that resonated with the potential sponsor. In Ottawa, we directly pitched the opportunity along with City staff and the Ward Councilor.

What made both of these efforts successful was the teamwork that was involved in preparing and packaging the naming rights [...]