According to experts, we now have 8 seconds to keep people’s attention span says Brian Thwaits, Brain Trainer, who delivered the Closing Keynote at MARCOM’s 19th annual conference on May 30-31, 2017 in Ottawa. MARCOM Annual Conference is produced by the Centre of Excellence for Public Sector Marketing as a means of helping to advance marketing and communications in the nonprofit and public sectors.

According to Thwaits, a 2015 Microsoft study found that since 2000, the average attention span has dropped 33 percent, from 12 to 8 seconds. He says this is mainly because of  24/7 technology and the incredible amount of information that is now coming our way.

Along the same lines of the […]